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Beyond the Hype: A Realistic Look at Product-Led Growth by Amplitude Head of Growth Marketing

The Product Podcast

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PLG as a Strategy

Most successful companies have two or three motions running simultaneously. Amplitude is driving growth across acquisition, retention and monetization. We blend the product-led motions with our existing sales and marketing motions. Francisco: If you're just getting started, you have to develop all three versions of PLG.

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