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(00:00) Using Writing to Build a Business in 2025
(02:58) Why Action Beats Waiting for Clarity
(04:04) From Dentistry to Discovering a Love for Writing
(06:02) Following What You Enjoy
(08:18) Turning Writing Into a High-Value Business Skill
(12:38) The Power of Storytelling
(16:43) Mindset Shifts: Playing the Long Game
(18:24) Life Lessons From a Near-Death Experience
(24:26) How the “Neck Story” Went Viral and Changed His Career
(32:24) Building a Sustainable Business Ecosystem
(35:16) Email vs Social Media for Growth
(38:59) Building Deep Trust with Your Audience
(44:34) Scaling From $5K to Six-Figure Launches
(46:05) The Tension-Building Formula for Product Launches
(52:56) Balancing Launches With Evergreen Offers
(53:50) Creative Campaigns That Drive Sales
(55:47) Spotting & Serving High-Value Clients
(58:32) Designing an Offer Ecosystem for Long-Term Growth
(1:02:15) Why Client Work Improves Content Quality
(1:08:20) Evolving Offers as Your Audience Changes
(1:14:18) Turning New Customers Into Long-Term Clients
(1:17:24) Share Your Best Ideas – Even If They Sell
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