5min chapter

I Fired My Boss - A Franchise Podcast cover image

How Front Street Equity Helps Franchisors Win Big - Dan Claps, Christian Dadulak

I Fired My Boss - A Franchise Podcast

CHAPTER

The Importance of Realistic Franchise Fees

Eric Zores: I like where the trend is where I see the trend going in franchising franchise ores are kind of being more realistic. So you're bringing in franchisees that already know I'm going to be spending a good amount on marketing on grand opening. And there's going to be ongoing expenses with this stuff. We advise our brands, let's have a really strong, robust marketing plan and having marketing vendors that understand that particular brand. That way when they're actually up and going, they're not going to pull back marketing when things might start a little bit slower. It's just better for everybody.

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