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The Invisible Gorilla
Intense focusing on a task can make people effectively blind, even to stimuli that normally attract attention. The Invisible Gorilla study illustrates two important facts about our minds. We can be blind to the obvious, and we are also blind to our blindness. In the story I will tell, systems 1 and 2 are both active whenever we are awake. System 1 continuously generates suggestions for System 2,. If endorsed by System 2, impressions and intuitions turn into beliefs, and impulses turn into voluntary actions.