When i post a twe yes, and an individual as reading that tweet, but they are being influenced by how many likes it has, what the replies are. When you're in some one's in box, there is none of that social influence around it. You're having a one to one conversation. It's very intimate, and it allows you to bond with them. And emal's very different from social in that way, and that's really powerful, if you do it right.

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