Navigating the Pet Food Market

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🐶 Maev - Raw dog food for wellness 🔗 https://www.meetmaev.com/ This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow. 🐶 Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog. 💻 Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback. 🤝 Building a strong brand book to align the entire team around a shared vision and values is crucial. 📈 Maev’s focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates. 🧠 Michael Campi encourages brands to “add butter” – to be bold and unique in their approach to stand out in a crowded market. 0:00 - Intro ​1:34 - Inspiration behind Maev ​4:33 - Low transparency and quality in processed pet food ​10:25 - Competing against larger brands in the pet food market ​12:12 - Direct consumer feedback to shape product development ​17:31 - Building customer loyalty through subscription models ​20:30 - Meeting consumer needs in a non-intimidating way ​23:08 - Retaining subscribers in a competitive market ​25:21 - Continuous improvement in business practices ​25:43 - Misconceptions about the company's mission and challenges faced ​27:01 - Sourcing high-quality, human-grade ingredients ​30:17 - Delivering on promises ​31:08 - Understanding customer needs and adapting to market changes ​39:14 - Customer service and community engagement for success ​45:12 - Be skeptical of conventional advice when building a business ​48:36 - Distinguishing the brand from competitors in the pet food industry Follow us: Ron Shah - https://x.com/obviceo Katie Spies -   / katie-spies   Michael Campi -   / michaelcampi   Recharge - https://x.com/RechargePayment