S1E12: Hertz - Can It Survive Corona?
Strategy Simplified
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The Hertz Corporation in a Time of Disruption
Hertz Corporation is a fixed cost company in the travel industry. They did make a profit in 2017, but some of the other pieces of their business have rendered them loss making. Because of those losses, they've been eroding not adding to their cash position. This doesn't mean that all fixed cost companies are bad. It just means that there's a challenge and nimbly affecting the way that your business operates when you have major disruption.
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