3min chapter

The Sports Media Podcast cover image

Episode 111: NFL problems, World Series problems, Ballys problems and streaming problems

The Sports Media Podcast

CHAPTER

NHL's Frozen Frenzy Success and Mike Brain's Contract Extension

This chapter discusses the success of the NHL's marketing strategy called 'Frozen Frenzy' and its impact on NHL viewership. It also highlights the contract extension of ESPN/ABC's Mike Brain and the pressure he faces with the new crew.

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