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Conversion Tracking Playbook
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How to Analyze a Multi-Channel Funnel Report in GA
The next prompt that I tried and I took a multi-channel funnel report from Universal Analytics. And just did the same thing that I did in the first scenario. Just wanted to look at the just hoping chat GBT would give me something interesting. Here's a summary of the findings. Power traffic has the highest number of conversions, but saw a decrease in 49% and conversion value from the first interaction to last interaction, Google CPC. It just listed out the four top channels with the biggest change between first and last touch.
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