Marvel: Peter Cuneo
Wisdom From The Top with Guy Raz
Introduction
In the mid-1980s, Marvel Comics made the vast majority of its money off-paper comic books. Disney bought Marvel for $4.2 billion in 2009; it would turn out to be one of Disney's best acquisitions. A few years earlier, and this is hard to believe, Marvel was on the brink of bankruptcy. The company brought in Peter Cunio to save it from collapse.
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