5min chapter

The Alchemy of Money cover image

Josh Wolfe, Lux Capital: Macro, Mentors, Motivation

The Alchemy of Money

CHAPTER

Why Doesn't Everyone Do This?

Lux is setting up de novo companies right now, taking very early some capital. Why doesn't everybody do this? I wanted to ask you like, what is the secret? Lux itself is Latin for light. It's shining a spotlight on what's known, but at the edge of that circumference of the spotlight is darkness. And as it grows, so too does the knowledge of what we don't know about something.

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