18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing policies, and global data regulation
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The Net Positive for Advertisers
Do you think this is a net positive for advertisers in general or net negative? I mean It's hard for me to sort of like take a binary position on it. But What is possible now when you trans transition your measurement systems away from this environment where you could follow an individual from the ad click onto a separate property into the purchase flow and into some sort of like You know total user journey observation path using this distinct identifier right?
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