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Episode 18: Chris Kane's Mission to Kill Bad Supply
Marketecture: Get Smart. Fast.
The Problem With Duplicative QPS Streams
I think DSPs get way too much credit for how smart they're bidding logic. You think there's a lot of randomness in the way that DSP campaigns operate. And by issuing lots of duplicate bid requests for the single impression, sometimes through ludicrously inefficient multi-hop reselling supply chains, publishers and their ad tech companies exploit the randomness of DSPs. So one mystery to me is why those non-productive, duplicative QPS streams would ever win.
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