Using AI at Work: AI in the Workplace & Generative AI for Business Leaders cover image

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

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Journey to Solving Attribution

Jeff traces the Wanamaker problem, his media-buying experiences, and building C3 Metrics—the early multi-touch attribution solution that led to Provalytics.

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