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Goldman Sachs' Lisa Yang: Why I'm bullish on music streaming's future
Music Business Worldwide
The Future of Music Streaming
In the Nordics, we're at about 60%. And you think, hopefully, we could get there and in other developed, so-called development. So I think in all the developed markets, you're probably around 40% today. But we think that 40 will probably get to 55%, 60% over time and catch up with the Nordics. In emerging markets, we think penetration today, again, of smartphone owners is probably around mid-single digit.
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