The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

463. Lessons from Larry Page, Why Subscriptions Won’t Work in the Era of AI, How Enterprises Will Adopt AI, and the 3 Keys to Building Great Products (Manish Patel)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

CHAPTER

Navigating AI Sales Strategies in Enterprises

This chapter explores the diverse sales strategies necessary for AI adoption in enterprises, contrasting bottom-up and top-down approaches. It highlights the significance of partnerships with channel providers for startups aiming to penetrate larger organizations amidst a changing sales landscape.

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