The Third Quadrant

In the past, we've talked about it as the beginning hook, middle building and pay off. And so we kind of got through that second quadrant. But now i'm curious, what you see is the younow, the points in this third quadrant? Cause i think, again, the middle build is the longest, kind of hardest log of the book. So if everything's come crashing down for ou gonis, how do we start rebuilding that back up?