
Why the Future of Shopping Is Social
Built for Change
00:00
Experience Driven Shopping for a Consumer
Neha started building unique virtual stores where brands could offer customers the kind of in store experience that encouraged browsing, comparing items and maybe most importantly, the thrill of discovery. But as she worked to transform the online shopping experience, naha knew there was still something missing in the virtual shops she was building. Customers were still shopping alone. Neha has started to build out her virtual stores with new social features. And now it becomes like an actual sincrnous interaction where they can be with you,. bringing those pieces, the social elements, which include recommendations, discovery, giving opinions. Ultimately, you can imagine that this all will become a really merce of experience.
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