Copyright - The New Work Is a Winner Take All

The vast majority of creators who sit down to dicker over the price of a new work have virtually no negotiating power. Not only are there plenty of other creators willing to fill the slot in the investor's portfolio, but the new work is almost always a bet with unquatifiable odds. When your work is ao shot, when there is a bottomless pool of other workers producing long shots that are no more improbable than your own, then the investor can negotiate incredibly low rates for your work and lock those low rates in for long time scales.