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5min chapter
Investor Stories 310: Post Mortems (Agarwal, Lerer, Kimerling)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
Introduction
Ajay Arderwal of Bain Capital Ventures shares the inspiring story of Bloom Reach, a company that faced near failure due to its heavy reliance on Google's algorithms. Despite the challenges, Bloom Reach not only survived but also diversified, becoming a multi-hundred million dollar company.
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