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How YouTube And Spotify Are Changing The Podcast Game

Marketing School - Digital Marketing and Online Marketing Tips

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The Impact of YouTube and Spotify on Podcasting

This chapter explores how platforms like YouTube and Spotify are driving the growth of podcasting by expanding its reach to larger audiences. It discusses YouTube's promotion of podcasts through video format and Google's inclusion of podcast audio in search results, as well as Spotify's unique deals with creators. The chapter also highlights the increasing popularity of podcasts as people adjust to post-COVID normalcy.

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