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Dan Maccarone - The Importance of Strategy in Agency Work

The Jason and Bart Show

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The Importance of Having No Experience

A lot of clients had experiences, not just with strategists, with consultants. I'm going to pay top dollar to somebody who on paper has a resume or went to a school or is from McKinsey or wherever. Most owners don't even realize they should just be interviewing their own people. The stupidity of that is this: These people spend all the time doing really work on taglines and commercials but may or may not fit their brand.

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