"Moment of Zen" cover image

Ben Smith of Semafor on tech-media hostility, and the past, present, and future of media

"Moment of Zen"

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The Cambridge Analytica Story

Cambridge Analytica story is emblematic of why reporters got that wrong at first because these guys were out marketing themselves as an agency that had figured out Facebook and won the election for Donald Trump using secret psychographics. That was not the story anybody wanted to hear people wanted to hear like it's impossible than Americans just voted for Donald Trump it must have been a trick we found the trick. Carol whatever her name is in Britain's soul hasn't returned any of her honors for reporting on this utterly bullshit story but then I'm sure there are things about who we got wrong we got that one right.

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