The Art of Email List Quality

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This chapter explores the transition from tech to marketing, emphasizing the critical importance of maintaining a high-quality email list for effective email marketing. The discussion highlights misconceptions about email list metrics, the dangers of poor data quality, and strategies for ensuring deliverability and engagement. Best practices for list management and validation are presented, focusing on the necessity of relevant content and customer-centric marketing to enhance campaign success.

Tired of your emails hitting the spam bin?

It’s time to clean up your email list then.

In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success.

Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in.

Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro.

00:00:36 - Transitioning from Tech to Marketing

00:01:43 - Focusing on Quality Email Lists

00:07:20 - Ensuring Valid Emails for Marketing

00:12:41 - Email Marketing: Best Practices Unveiled

00:17:46 - Email Deliverability: The Good and Bad

00:24:52 - Scaling Email Lists for Marketing

00:29:07 - Predicting the Future of Email

00:34:16 - Focus on Quality in Email Marketing

Follow Brian:

LinkedIn: https://www.linkedin.com/in/brian-minick/

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YouTube: https://www.youtube.com/@themarketingmillennials/featured