Joey and Heath are founders of the Consumer Tech Company, R.O.C. They're developing a smart box for your phone that results in less screen time. Joey: What strategy would you recommend for introducing an entirely new product category to the market? And beyond that, Reed, I'd like to know how you would advise we combat the false assumption that more do-it-yourself methods of unplugging could be as impactful.
Can a small entrepreneur make an impact within a massive, complex system, like healthcare or education? What's the best framework to amplify the positive side of having co-founders and avoid the negatives? Reid Hoffman and Bob Safian answer these and more questions from small business owners in the Masters of Scale community. Plus: in our Need to Know segment, Reid & Bob take on a burning question: How can Black founders beat the odds and find funding?
Learn more about becoming a Masters of Scale Member: www.mastersofscale.com/members
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.