How to Write a Great Headline

When you write a headline, it is not a time to be shy. It really is selling the piece of content that you wrote. As long as your content is excellent, you should not feel embarrassed about giving it the best possible chance to be discovered by taking the time to write a headline that really has impact and makes people want to click. Let's talk about some real do's and don'ts and get into some tools that you and I use and techniques that we've discovered that work pretty well.