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3min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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CMOs - Are There Other Ways to Build a Relationship?
I definitely set up a regular cadence of meetings. I use that time to just make sure we're all on the same page and that everyone's hearing the same thing. It bums me out to hear the traditional sales and marketing don't get along. I write up a virtual QBR doc every quarter that goes through top to bottom of funnel, how our performance was.
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