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2min chapter
Money Talks: Why Amazon should be afraid of Temu
Economist Podcasts
Timu's Marketing Strategy and Consumer Appeal
This chapter delves into Timu's successful marketing approach through costly advertising during the Super Bowl, coupled with promotions like coupons and giveaways. It explores user testimonials of purchasing products at remarkably low prices on the app and the platform's focus on providing unbranded items at highly affordable rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode