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Daily Maverick
The Turning Point
How to Reach Your Maverick Insiders
As many as 30% of our Maverick insiders are actually not newsletter subscribers. There are people who may never enter into that newsletter site, who never want to get a newsletter and we're leaving money on the table by not figuring out how to reach that audience. And so it is showing that while 70% probably will follow that traditional funnel route, there are people who bypass that and we're able to get them directly from the site into our membership program.
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