2min chapter

How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

CHAPTER

Snowboarding - The Biggest Loser in the World

Gint had two retail stores that were making a million dollars a year, a week. But his wholesale business was losing a million dollars per year. He needed the volume from wholesale to get to economy of scale production. "We sold wed Wednesday based on brand value only," he says.

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