Unstructured Data Modeling

Unstructured data modeling could open up a whole new world of possibilities plus audio and video and everything else sort of the sun to so. It's interesting too I talk with Bill and been quite a bit he came up with the data warehouse and the infrastructure data. But I think even like 10 plus years ago or something like that he decided to focus on unstructured data and text He's like that's most of the data in a corporation that's actually not the structured data.