In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.
The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.
The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll talks about placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.
Moving to search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.
During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.
You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
Inside Google Ads
Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode2
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