Why Playing It Safe Kills Brands ft. Mike Cessario | Shane Smith Has Questions
Shane Smith Has Questions
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The Power of Authenticity in Political Messaging
This chapter explores the role of authenticity in communication, specifically in politics and marketing. It examines how genuine language can foster trust and engagement, while safe speech may alienate audiences. The discussion highlights the cultural context of branding, the polarization in American politics, and the opportunities that dissenting opinions present for building a strong brand identity.
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