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RV 65 - B2B Founder Stories | Julian Lumpkin, Successkit

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How to Scale a B2B Company

Long-term vision fundamentally shift how B2B companies think about measure and execute their marketing strategies. We're gonna continue to work down that path starting with demand generation advertising content. So we'll continue to assess what the what our current customer base and what the market needs and continue to look for opportunities What about in terms of the size and the scope of the business? Do you want to just keep growing it and and you know as large as you can or is there sort of a point that you hit that?

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