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4min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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How Do You Know if Your Corporate Messaging Is Working?
In a first-call deck is what a frontline sales rep would use when they're first engaging with the potential customer? Yes, that's right. I've seen first-call decks that are 100 slides long, but I think ideally, you want a short slide in like 15 to 20 slides talks about what your company does and why it works. You can see just looking at what salespeople are using by going to a high spot; if I have a deck that I have spent hours on and it only has three downloads, that's a sign it's not working for people. What happens generally is the salesperson finds a piece of content they use and then they tell their buddies or they
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