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How The Man Behind Nathan’s Hot Dog Eating Contest Built an Empire

Morning Brew Daily

The Evolution of Competitive Eating and the Importance of Spectacle

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This chapter explores the growth of competitive eating, highlighting significant moments in its history and the dominance of top competitors like Joey Chestnut. It also discusses the necessity of creating a spectacle in events to engage audiences, drawing parallels to the world of WWE and emphasizing the role of energy and showmanship.

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