Breakthrough Lessons: Design your category
Pattern Breakers
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How to Get Category Design Right for Your Startup
Conventional startup founders tend to think about why their product will be better than those of their competitors. But breakthrough startup founders are time travelers who discover a secret to a radically different future that will rock people's world, says Andrew Keen. In order to succeed at bending the arc of the present to a different future, they must teach the world to think differently about what the future should be. They must start a movement based on a provocative point of view that becomes a future market.
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