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5min chapter
The secrets of B2B Social Media - Andy Lambert and Luan Wise
Marketing Meetup Podcast
Navigating B2B Influencer Marketing
This chapter explores the challenges and strategies of influencer marketing in the B2B sector, emphasizing the importance of aligning influencer partnerships with audience values. It also discusses techniques for fostering employee-generated content to enhance authenticity and engagement in marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode