E-Commerce Evolution Post-Pandemic

This chapter explores the shifting dynamics of e-commerce spending during and after the COVID-19 pandemic, highlighting a paradox of rising online transactions alongside declining overall consumer spending. It emphasizes the challenges faced by businesses adjusting to a new normal, including the need for resilience amidst market fluctuations. Additionally, the chapter discusses the influence of generational changes on shopping behaviors and predicts the future of retail as a blend of online and physical experiences.

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