The last sustainable edge is arbitrizing human nature. I always try to get people to understand that framing is everything in terms of communicating whether you're gon to succeed or fail. In a globalized world, there's not much informational arbitrage available. Most companies won't go there because it seems too irrational. The ability of a company to try something its finance director doesn't like is probably the best business quality to invest in. A company that has the power to do things that the finance guide dislikes has the quality to stumble on lucky accidents which no one else will know.