
Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)
Infinite Loops
00:00
The Last Sustainable Edge Is Arbitrating Human Nature
The last sustainable edge is arbitrizing human nature. I always try to get people to understand that framing is everything in terms of communicating whether you're gon to succeed or fail. In a globalized world, there's not much informational arbitrage available. Most companies won't go there because it seems too irrational. The ability of a company to try something its finance director doesn't like is probably the best business quality to invest in. A company that has the power to do things that the finance guide dislikes has the quality to stumble on lucky accidents which no one else will know.
Transcript
Play full episode