What Is Blue Ocean Strategy — and Where Does It Go Wrong?
HBR On Strategy
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How to Create a BlueOcean Strategy
Renee Mulborn is the co-author of BlueOcean Strategy. The book documents companies' struggles in trying to create new markets. It's about how do you align the organization, the people proposition and execute on that? If you like this episode, check out HBR ideacast wherever you get your podcasts.
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