Renee Mulborn is the co-author of BlueOcean Strategy. The book documents companies' struggles in trying to create new markets. It's about how do you align the organization, the people proposition and execute on that? If you like this episode, check out HBR ideacast wherever you get your podcasts.
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.