Why Write Your Strategic Plan Down

Most entrepreneurs set goals every year… and most of them fail to follow through. In this episode of the Main Street Business Podcast, Mark J. Kohler and Mat Sorensen break down their proven, real-world process for building a strategic plan that actually works in 2026 and beyond.

 You’ll learn how to think long-term without burning out short-term, why writing your plan down is non-negotiable, and how to reverse-engineer a 10-year vision into realistic one-year action steps. Mark and Mat walk through their exact eight-step framework, covering SMART goals, realistic capacity checks, quarterly execution, accountability, and why sharing your plan with your spouse or board can make or break your success.

 If you’re a business owner, investor, or entrepreneur who wants clarity, focus, and momentum this year, this episode gives you a practical blueprint you can implement immediately. Subscribe for more Main Street business strategy, leave a comment with your 2026 goal, and check out future episodes for execution and scaling tactics!

You’ll learn:

• Why most entrepreneurs overestimate what they can do in one year and underestimate what’s possible in ten
• How to create a clear 10-year vision and reverse-engineer it into realistic 5-, 3-, and 1-year goals
• The importance of writing your strategic plan down and why pen-to-paper thinking changes execution
• How to use SMART goals to avoid vague plans that never get finished
• When taking a step back financially is the smartest move for long-term growth
• How to break big objectives into bite-sized, actionable steps you can actually complete
• Why quarterly planning and realistic scheduling matter more than motivation
• How accountability, board meetings, and sharing your plan with your spouse can dramatically improve results
• Why your strategic plan should be flexible, reviewed regularly, and adjusted without guilt

Get a comprehensive tax consultation with one of our Main Street tax lawyers that can build a tax strategy plan with an affordable consultation that will leave you speechless!! 

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