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The Cogitative Power and the Memory
I think it's probably been read by fairly few, but i thouht what you were basically suggesting was that formal cause was intertwined with the soul. The only way to understand mc luan as a media theorist is to understand his relationship and ideas around the soul. Aran media studies, particularly at that moment, was so scared of being considered a soft humanities. They wanted to be a social science like sociology, with numbers,. That they were really intent on getting all that out of the way. And interestingly enough, it's not just mc cluand it's nel postman, who they love, right? Ne postman, the jewish n y u guy, was saying