Branding Advice

Lisa says great branding isn't about gimmics or catch phrases, but stripping away your defences so you can be honest with yourself. A lot of what people create when they create their brand is kind of like buffer. They're putting stuff out there that if people reject it, they won't actually be personally hurt because wasn't really them. We know that people will connect with us if we are raw and honest and bold and true to who we are. Anthat makes complete sense. I follow along. Why do you believe, lisa, that it's a person's point of view, and not their person ity, that sets a company apart?