Sounds Like A Cult cover image

The Cult of Glossier

Sounds Like A Cult

CHAPTER

Glossier: From Blog to Beauty Brand

Exploring the journey of Glossier's founder Emily Weiss from her fashion intern days to creating a beauty blog that laid the foundation for Glossier. The chapter discusses the unique marketing strategies, the sense of community fostered by Glossier's image, and the impact of the brand on personal identity and devotion.

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