256: Louisa Nicola - Supercharging the Brain and Body with Peak Performance Habits
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The Importance of EEG Caps in Brain Function
When Louise E. was studying medicine, she fell in love with the brain and started to understand more about the brain. She saw a piece of equipment that could help people who were suffering from dysfunctions like epilepsy or early onset Alzheimer's disease. So she used it on an athlete: "I got him to perform better just by training his brain" And he was able to perform better on the court. Then she took this into the financial services space - recruiting hedge fund and portfolio managers for her work.
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