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Paul Boag - Helping People For Free At Scale

Ditching Hourly

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I've Done It Again in Other Sectors as Well

I like niching around an audience rather than around a deliverable. Some sectors don't work because they're highly competitive. But if you find a sector where they do, boy, does that the the possibilities are endless. And i've done it again in other sectors as well. That's great. Well, i i d i'm so glad that that went so far up like that. That was like a full r extra riches, like suxcess story of the way to do marketing. Yes. I've done that more than once. It got to the point where people weren't hiring us simply because, oh, we can't hire a headscape. Everybody hires themso

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