2min chapter

The New Music Business with Ari Herstand cover image

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

The New Music Business with Ari Herstand

CHAPTER

The Differences Between Independent Records and Joint Ventures

I think the median age of AR reps at major labels right now is like 24. Oftentimes they're coming in through a production deal and there's, you know, a lot of, or like an indie label that does a joint venture with the other. It's not as much hard strings. What's been the biggest difference is it just been kind of having to manage the, the release process and strategy and all of that.

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