Structured Data & Microformats In A Changing Search Landscape -- Natasha Ghosh // Riot Games
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Benefits of Using Structured Data and Schema Tags for SEO
They discuss the advantages of implementing structured data and schema tags for SEO, emphasizing the significant increase in SERP features achieved by using basic tags. They suggest investing in structured data, using Google Tag Manager for implementation, and letting user behavior and keyword activity dictate any necessary changes.
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