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Do Subscriptions Really Add Value to Athletes?
Dirk: The world is moving in the direction of subscriptions. It's just, it just makes sense for us and for athletes to offer. You know, if they have a subscription with us, they can get more total plans. And that also allows them to layer on top of their endurance plans, strike training plans, mobility plans. We even have mental skills training plans. With subscription, you're just getting a lot of value just by, you know, and we get, you know,. from a business perspective, the security of that recurring monthly revenue.